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web design trends
It’s almost the end of the year, but not quite. And although you may think it’s too early to plan for next year, when it comes to your website, it is always good to get ahead in the game. Instead of making last minute adjustments, it is better to get an early start and to plan in advance.
In 2014, simplicity was the website design trend to be followed. What’s in ..

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When no one reads your marketing content

Posted by Hitesh Parekh in Blog

notreading
There are overflowing articles written on creating smart content for digital marketing. What is being neglected is whether your videos, infographics, social media posts etc are actually being visible to the web visitors.
You bring more business when you have a smart distribution model. To get your content where it needs to go, these are critical steps.
1. Optimise for search and for mobile
Principles of good search engine optimisation (SEO) must be applied to ..

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SEO and SEM Combined: Delivering Good Results

Posted by Hitesh Parekh in Blog

seo and sem
image credit: ezmarketinghelp.com
Do you find it confusing between SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)? Yes, these two have differences.
As a matter of fact, the two are different. They both play similar roles sharing one common goal which is to bring users to your site.
 
Search Engine Optimisation
Focusing on the website’s code by using ALT tags, page and link titles an a lot more, its goal is attracting users organically—without ..

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How to Prep Up Your Online Videos for Killer SEO

Posted by Hitesh Parekh in Blog

Optimising video content
image credit:ellipticalpointofview.com
How do you produce a video for the purpose of audience exposure and engagement? The text associated with a video is the only information that can be taken since search engines can’t actually watch a video. SEO value gets lessened unless transcripts and sitemaps are added to your video. The thing is, this would cost you a lot of time and effort to do so.
Optimising video content specifically ..

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