• slider

customer centricSocial media has become common ground where brands and customers meet and greet. Due to its increasing popularity as a form of communication between companies and consumers, users are becoming more demanding on social media, with sky high expectations brands are struggling to meet.
These days, customers expect a response to their social media messages, comments, or Tweets ASAP. And they don’t just mean answers to their queries and/or complaints, they ..

Continue reading

valueDigital marketers from all around the world have embraced content marketing. The truly successful executives view content not just as a trend, but as a marketing strategy that increases a business’ value to prospects through providing relevant, valuable, and entertaining information (content) customers and prospects alike can make use of.
Here’s how marketers can better understand the ROI of content marketing and pitch the strategy through a presentation of a business case ..

Continue reading

How Twitter Can Help Your Small Business

Posted by Hitesh Parekh in Blog

twitter Social media usage has gotten a tremendous boost in recent years. Businesses have not only taken notice, but have proceeded to take action and gain a competitive advantage on various social media platforms as well. Twitter is one of the biggest business tools for building publicity and revenue.
Here are three ways small businesses can benefit from being on Twitter.
Free advertising
Small businesses that don’t have a big budget ..

Continue reading

7 crucial mistakes on Instagram marketing

Posted by Hitesh Parekh in Blog

Instagram-Marketing
If there’s anything worse than committing marketing mistakes on Instagram, it’s not being on Instagram at all. So, if you’re going to put your brand on the platform, we’ve got some tips on how you can do it right.
Here are 7 rookie mistakes to avoid on Instagram.

Inconsistency – when posting on Instagram, the message should be clear. As a brand, your messages should send out messages that are immediately understandable and recognisable. Posting random ..

Continue reading

social-media
Have you stopped to take a look at your marketing campaign? When was the last time you updated its components?  As an online marketer, you know how delicate the process is, so you must constantly check, update, and double-check it for any weak points or areas.
Not sure about where to begin?
Here are 5 essential elements to make your marketing campaign more effective.
Advertising on social media
Can you believe how many businesses out there ..

Continue reading

thepamediagroup com
Image from thepamediagroup.com
Brands of all types can benefit from social media as a way to connect with customers, engage them, and establish trust among prospects. It also helps businesses increase brand awareness, traffic, and sales.
Humanised brands are fast becoming a big hit among consumers today and companies are turning to social media to connect and engage with clients and to show the human aspect of their business. The problem is, sometimes ..

Continue reading

Grow your Brand on Twitter with these tips

Posted by Hitesh Parekh in Blog

twitter
Businesses that are already on Twitter automatically have an advantage over those which are not on the platform yet. But a Twitter account is not the end of it; in order to reach a business’ target audience, and for it to gain a following, there are more steps that need to be taken.
Here’s how to increase REAL following on Twitter ethically and without cheating. Businesses can build their presence and audience by ..

Continue reading